Bowl-a-rama has proudly been serving the Rowlett community for 20 years now. The goal aimed to align with Bowlarama’s classic retro bowling culture while modernizing its image to further enhance customer experience. To strengthen its appeal, a new typographic language was introduced to create a cohesive visual identity along with a new bold and vibrant color palette. Carefully designed to bridge Bowlarama’s retro roots with a dynamic visual identity, along with customized illustrations.