LULULEMON 1OK TOUR

The Lululemon 10K Tour rebrand is a dynamic, energetic refresh designed to elevate the event’s visual identity and deepen its emotional connection with the global fitness community. The new creative direction features custom illustrations and typography that capture the rhythm, movement, and spirit of the event. Together, these elements create a bold, inclusive, and celebratory brand experience that reflects the core values of Lululemon — community, empowerment, and mindful living.